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2025 Listening Campaign Charts Strategic Direction for the CFE

July 22, 2025

About CFE’s Listening Campaign

At the heart of CFE’s work is a deep connection with our members, low-income parents and caregivers throughout BC, and our community-engaged model. Every two years, CFE undertakes a Listening Campaign to hear directly from our members about what their families are struggling with. This process shapes our strategic focus and direction and mobilizes members as we advocate for change to address child, youth, and family poverty, ensuring our work is shaped by the input and current lived experience of families in BC. 

A Listening Campaign is a form of community engagement we use to build community, mobilize engagement, identify concerns and priorities, and determine our strategic direction.

In February and March 2025, we held four focus groups (two in Burnaby, two online) and conducted one-on-one interviews with members unable to attend. A survey was completed by all participants with detailed questions, which also gathered important demographic data from all participants. In total, 50 members from 16 locations in BC participated in the 2025 Listening Campaign.

Our Listening Campaign 2025 Report shares what we learned our members need in the face of high costs of living. 

  • Parents and caregivers need more and better access to quality, family-supporting jobs.
  • Our social safety net continues to leave many families behind in deep poverty. 
  • Too many systems and services still have inequitable, unfair access barriers impacting low-income families.
  • Families need more equitable access to health care and quality housing to lead healthy lives.

We are happy to announce our refreshed and refined focus areas to address family poverty through to 2028:

  • Access to Quality Work
  • Equitable Systems and Services
  • Strong Social Security
  • Health Equity 

CFE takes a human rights approach focused on the social determinants of health. Check out our renewed commitment to tackling systemic change focused on three focused areas: Gender Equality, Disability Justice, and Racial Equity.

Read the full report here.